APM - Asian Project Market

APM 2025 Awards

APM Busan Award

Financed by Busan Metropolitan City, the Busan Award commits 15,000USD in cash to one selected project chosen from APM official line-up.
Busan Metropolitan City administers additional annual funds, aiming to lend stronger financial support to promising filmmakers participating at APM.

Sponsored by. ​Busan Metropolitan City

One Cool Award

One Cool Award commits 15,000USD in cash to one selected project. The ‘First Look Option’ regarding production, investment, sales and distribution of the winning project may be bestowed by One Cool Pictures through discussion between the winner and One Cool Pictures before presenting the award.

​Sponsored by. ​One Cool Pictures Limited

CJ ENM Award

CJ ENM Award commits 10,000USD in cash to one selected project. The 'First Look Option' regarding production, investment, sales and distribution of the awarded project may be bestowed by CJ ENM through discussions between the winner and CJ ENM before presenting the award.

Sponsored by. CJ ENM

VIPO Award

Visual Industry Promotion Organization (VIPO) sponsors VIPO Award which commits 10,000USD in cash to one selected project chosen from APM official line-up.

Sponsored by. VIPO (Visual Industry Promotion Organization)

Red Sea Film Fund Award

Red Sea Film Fund sponsors the Red Sea Film Fund Award which commits 10,000USD in cash to one selected project chosen from APM official line-up.

Sponsored by. Red Sea Film Fund

ArteKino International Award

ARTE Kino awards 9,000EUR in cash to one selected project chosen from APM official line-up.

Sponsored by. ARTE Kino

Songwon Award

Songwon Award, which is sponsored by Songwon Foundation, commits 10,000,000KRW in cash to one selected project from APM official line-up.

Sponsored by. Songwon Foundation

KB Award

KB Award, which is sponsored by KB Kookmin Bank in Korea, commits 10,000,000KRW in cash to one selected project from APM official line-up.

Sponsored by. KB Kookmin Bank

Kantana Award – Picture

Kantana Post Production represents an in-kind prize worth 25,000USD in DI services and facilities.
*The project can defer the DI service up to 2 years following APM selection.

Sponsored by. Kantana Post Production Co., Ltd.

Kantana Award – Sound

Kantana Sound Studio represents an in-kind prize worth 25,000USD in sound post-production services and facilities.
*The project can defer the DI service up to 2 years following APM selection.

Sponsored by. Kantana Sound Studio Co., Ltd.

Kongchak Studio Award

Kongchak Studio Award represents an in-kind prize worth 25,000USD in sound post-production services and facilities. Kongchak Studio will also cover travel and accommodation to Cambodia for the director (only 1 person) of the winning project to undertake the project’s sound post-production.

Sponsored by. Kongchak Studio

TAICCA Award

TAICCA Award offers the winning project a direct invitation to the TCCF Pitching 2026. The selected project will also be eligible to apply for TAICCA’s Creative Content Development Program (CCDP), which provides up to 2 million TWD to support early-stage development if the project meets the requirements (with a certain degree of Taiwan elements) and be submitted within two years.

Sponsored by. Taiwan Creative Content Agency (TAICCA)

Sorfond Award

Sorfond, the Norwegian South Film Fund, will invite an eligible project from APM official line-up to the Sorfond Pitching Forum of the year with a prize package; a round trip ticket and accommodation for one delegate.

Sponsored by. Sorfond – The Norwegian South Film Fund

Christian JEUNE

Director of Film Department - Deputy General Delegate, FESTIVAL DE CANNES

Christian Jeune started at the Festival de Cannes as a local intern in 1983 while pursuing his studies, going on to join the Film Department at its Paris office in 1995. Since 1999 he has been the director of the same department, and in 2003 he became Deputy to the General Delegate, Thierry Frémaux. Under his position, he takes care of the selection process, in connection with the different players. He has also travelled widely for the last 20 years, mainly in Asia to scout films and visit members of the world industry. He has served on the jury of many festivals (Busan, Tokyo, Adelaide, Taipei, Bangkok, Macao…). He has also translated over 100 films from English to French, including three films in the Bourne series, the three Kingsman films, and many more.

CHOI Yoonhee

CEO, BARUNSON E&A

Choi Yoonhee is a film producer and the CEO of Barunson E&A, recognized for her influential work in the global content market.
While at CJ ENM, she led international distribution and global strategy, playing a pivotal role in the Oscar campaign for Bong Joonho’s Parasite (2019), which became the first Korean film to win four Academy Awards. She also contributed to the global success of major Korean films such as The Handmaiden (Park Chan-wook, 2016), The Spy Gone North (Yoon Jong-bin, 2018), and The Fortress (Hwang Dong-hyuk, 2017), as well as localized remakes of Miss Granny in Vietnam, Indonesia, and China. Her efforts extended to the international distribution of key Asian titles, including Joko Anwar’s Impetigore (2019) and Satan′s Slaves: Communion (2022), significantly advancing the globalization of K-content and broader Asian cinema. She also produced several films including Seobok (Lee Yong-zoo, 2021), Hard Hit (Kim Chang-ju, 2021), and Nothing Serious (Jeong Ga-Young, 2021). Since joining Barunson E&A in 2021, she has overseen the company’s investment and distribution of films such as Cobweb (Kim Jee-woon, 2023), Amazon Bullseye (Kim Chang-ju, 2024), and The World of Love (Yoon Ga-eun, 2025). Currently, she is expanding Barunson E&A’s IP portfolio through international co-productions and global sales of titles such as Respati (Sidharta Tata, 2024), Rangga & Cinta (Riri Riza, 2025), and Don’t Cry Butterfly (Duong Dieu Linh, 2024), strengthening its global strategy across Korea and Southeast Asia.

SHEN Yang

Independent Film Producer

As a producer, Shen’s credits have been selected by A Category international film festivals such as Cannes Film Festival, Berlin International Film Festival, and Locarno Film Festival, earning major awards. Her work includes The Wild Goose Lake (Diao Yi'nan, 2019), Black Coal, Thin Ice (Diao Yi'nan, 2014), Kaili Blues (Bi Gan, 2015), Long Day’s Journey into Night (Bi Gan, 2018), The Pluto Moment (Zhang Ming, 2018) and May (Luo Dong, 2023), etc. She also served as Artistic Consultant on Fire on the Plain (Zhang Ji, 2021) and Absence (Wu Lang, 2023). Beyond production, Shen founded key sections of Shanghai International Film Festival - including the Asian New Talent Award, SIFF Project, and Student Shorts Award - supporting new voices and shaping the landscape of Asian independent cinema.